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Then, the following month, Reels officially launched in 50 countries including the United States, Canada and United Kingdom. Instagram Reels was officially launched in Pakistan in August 2022, two years after its global rollout in August 2020. Instagram Reels is the short-form section of the American social media platform Instagram. In May 2017, Instagram once again updated the Explore tab to promote public Stories content from nearby places. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. Users can set their account as “private”, thereby requiring that they approve any new follower requests.
Similarly, an app for Windows 10 personal computers and tablets was released in October 2016. In April 2016, Instagram released a Windows 10 Mobile app, after years of demand from Microsoft and the public to release an app for the platform. Since the app’s launch it had used the Foursquare API technology to provide named location tagging. Britain’s Office of Fair Trading approved the deal on August 14, 2012, and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed. On April 9, 2012, Facebook, Inc. (now Meta Platforms) bought Instagram for $1 billion (equivalent to $1,346,000,000 in 2024) in cash and stock, with a plan to keep the company independently managed.
Subsequent episodes in June and August 2024 featured Reneé Rapp, Rachel Sennott, Megan Thee Stallion and GloRilla. These changes are ostensibly an attempt to hinder the spread of misinformation, while Instagram has also repeatedly stated that hashtags do not help posts get views. In April 2022, Instagram began testing the removal of the ability to see “recent” posts from various hashtags. In May 2021, Instagram began allowing users in some regions to add pronouns to their profile page. In March 2021, Instagram launched a new feature in which four people can go live at once. In August 2020, Instagram began a pivot to video, introducing a new feature called “Reels”.

User characteristics and behavior

Josh Riedel joined the company in October as Community Manager, Shayne Sweeney joined in November as an engineer, and Jessica Zollman joined as a Community Evangelist in August 2011. Instagram began development in San Francisco as Burbn, a mobile check-in app created by Kevin Systrom and Mike Krieger. In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.

Content ownership

The Android version of Instagram was released in April 2012, followed by a feature-limited desktop interface in November 2012, a Fire OS app in June 2014, an app for Windows 10 in October 2016, and an app for iPadOS in September 2025. This renaming gave an even bigger response, it rapidly gained popularity, reaching 1 million registered users in two months, 10 million in a year, and 1 billion in June 2018. The developer has not yet indicated which accessibility features this app supports. You can find your favorite apps—like Word, Excel, PowerPoint, and more—under the Apps section in the left navigation of the Microsoft 365 Copilot web app. Microsoft 365 also includes security features and device management tools. AI is built into the Office apps you know and trust.
The feature allows users to verify their accounts to confirm their authenticity.Instagram began allowing users to request verification for their accounts in August 2018. Importantly, this feature will only display Story Highlights—curated collections of Stories saved by users—rather than standard Stories that disappear after 24 hours. In November, Instagram added live video functionality to Instagram Stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending. In September 2024, Instagram added a sticker editor which allows users to cut out elements of photos and send them privately.

Similar apps

In February 2023, Instagram introduced a new feature allowing users to browse and post GIFs in their comments. Similar to Snapchat, the app allowed users to communicate through messaging and video chats. Following the change, after viewing a number of posts a pop-up requires the user to log in to continue viewing content. Instagram later restricted the ability to view public profiles without logging in, prompting users to sign in after viewing a limited number of posts.

  • Then, the following month, Reels officially launched in 50 countries including the United States, Canada and United Kingdom.
  • The company stated it was looking into concerns raised by the regulators and parents.
  • She said in an interview with The Wall Street Journal in September 2013 that the company should be ready to begin selling advertising by September 2014 as a way to generate business from a popular entity that had not yet created profit for its parent company.
  • Internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000 and 12% of users who make more than $50,000 per year do so.
  • AI is built into the Office apps you know and trust.
  • Although the U.S. government has little direct power to force social media sites to remove specific content, Instagram has on occasion done so voluntarily, especially to avoid being seen as aiding the spread of fake news.
  • Users can now only receive one direct message from accounts that they do not follow, and must approve the message request before further messages can be sent.

Meta representatives replied that they were disappointed with the lawsuit and were hoping instead to continue working with other companies from the industry to create new and better standards for applications teens use. The lawsuit claimed that Meta and its Instagram unit repeatedly misled the public about the dangers of its platforms and knowingly induced young children and teenagers into addictive and compulsive social media use. In October, 2023, 42 U.S. states filed a lawsuit against Instagram and parent company Meta, accusing them of contributing to a youth mental health crisis due to the addictive nature of the platforms. In 2021, Instagram announced that like counts would return to be publicly viewable by default. If some of the accounts violate Instagram’s community guidelines, it will take action, which could include banning them.

Mark AI : Story, Videos, Reels

In August 2016, Instagram launched Instagram Stories, a feature that allows users to take photos, add effects and layers, and add them to their Instagram story. It was integrated with Instagram’s “Close friends” feature, so that users could send images, photos, and texts privately to others, and also had Instagram’s photo editing system embedded into the app. The new app added support for videos (viewing and creating posts or stories, and viewing live streams), album posts and direct messages. In September 2017, the company announced that public users would be able to limit who can comment on their content, such as only their followers or people they follow.
The app received around 25,000 registrations that day, though it remained a public beta. The Burbn Beta app was made available for iOS on October 6, 2010, by Kevin Systrom and Mike Krieger — still as a prototype, but for the first time available as a real app on the App Store rather than a web-based prototype. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Privacy practices may vary based, for example, on the features you use or your age.
On April 3, 2012, Instagram released a version of its app for Android phones, and it was downloaded more than one million times in less than one day. On October 6, 2010, the Burbn Beta iOS app was made available through the App Store, though this was still just a prototype only. On October 21, 2009, the first web-based prototype of Burbn was released online, although it was basic and non-functional, it featured a registration waiting list.

  • On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality.
  • The second recruited 10 monthly users for a 5-day diary study, where they recorded their online habits.
  • It was integrated with Instagram’s “Close friends” feature, so that users could send images, photos, and texts privately to others, and also had Instagram’s photo editing system embedded into the app.
  • Sometimes the phrase “Chinese Instagram” is used to refer to Xiaohongshu, a competitor social media app which is not to be confused with Instagram.
  • Instagram has been blocked by China following the 2014 Hong Kong protests as many confrontations with police and incidents occurring during the protests were recorded and photographed.
  • In April 2020, Direct became accessible from the Instagram website, allowing users to send direct messages from a web version using WebSocket technology.

However, unlike post likes, the user who posted a comment does not receive notifications about comment likes in their notification inbox. On May 11, 2016, Instagram revamped its design, adding a black-and-white flat design theme for the app’s user interface, and a less skeuomorphistic, more abstract, “modern” and colorful icon. The slideshow banner on the top of profile pages, which simultaneously slide-showed seven picture tiles of pictures posted by the user, alternating at different times in a random order, has been removed. Furthermore, one row of pictures only has three instead of five photos to match the mobile layout. In June 2015, the desktop website user interface was redesigned to become more flat and minimalistic, but with more screen space for each photo and to resemble the layout of Instagram’s mobile website. In November 2012, Instagram launched website profiles, allowing anyone to see user feeds from a web browser with limited functionality, as well as a selection of badges, and web widget buttons to link to profiles.
The company will put suggested posts ahead of posts from people who the user is following in the Instagram feed, citing positive reception as the reason for this change. On June 23, 2021, Instagram announced a test change to the “suggested posts” feature. Since 2017, Instagram has employed the ability to reduce the prominence of accounts (“shadowbanning”) it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app’s Explore section. However, in December 2021, Adam Mosseri, in a Senate hearing on child safety issues, stated that the company is developing a version of the feed that would show user posts in chronological order. In May 2016, Instagram launched new tools for business accounts, including business profiles, analytics and the ability to promote posts as ads.

Supports

Ongoing research continues to explore how media content on 0xbet the platform affects user engagement. Following behind, college graduates consist of 18% and users with a high school diploma or less make up 15%. Internet users who make less than $30,000 per year use Instagram, while 14% of those making $30,000 to $50,000 and 12% of users who make more than $50,000 per year do so.
The policy update also introduced an arbitration clause, which remained even after the language pertaining to advertising and user content had been modified. In September 2024, Meta paid out a $101 million fine for storing up to 600 million passwords of Instagram and Facebook users in plain text. In August 2017, reports surfaced that a bug in Instagram’s developer tools had allowed “one or more individuals” to gain access to the contact information, specifically email addresses and phone numbers, of several high-profile verified accounts, including its most followed user, Selena Gomez. The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.